It is common in companies to think that they can’t measure the impact of “soft/people” related initiatives, like Executive Coaching. A company can track any initiative that they invest in and should do so with a coaching initiative. A firm can conduct a pre-coaching assessment and circle back every 6-12 months to test for progress. Looking at everything from employee retention, to personal production numbers, it will be clear what effect the initiative is having. A company can measure the results.