Hiring Freelancers to Grow Your Business

Guest Article By:  Naomi Johnson

While it’s common for business owners to seek outside help for bookkeeping and accounting, there are plenty of other tasks that could be taken care of with help from freelancers. From cybersecurity to link building and even adjusting Excel spreadsheets, freelancers can take on smaller aspects of your business that will allow you to reach your goals and focus on the bigger picture.

Why you need freelancers for your business

Even though you may be an expert in your field, nearly every business owner could use some help with the finer details of running a company. Your typical business needs may already be covered through freelancers, but it’s worth considering how your business could grow with additional freelance help. When you’re looking for freelancers, consider some of these tips: determine your needs, assess what you can afford to spend, and ask around within your network for freelancer recommendations. If you’re having trouble finding the right freelancer for what you need, consider registering for CandidateZip. This resume parser allows you to connect with over 1,000 sources and databases to find relevant candidate details.

Protecting your business with Cybersecurity

Enhancing cybersecurity is increasingly more important for businesses, as many companies are conducting much of their work online. While you may feel like you have everything under control — changing passwords frequently and keeping financial details secure — there are likely gaps in your system that could leave you vulnerable to attacks. If you’re looking for someone to help you protect your business security, consider these recommendations to help you get started.

Fine-tune your spreadsheets

For business owners who are learning tools such as Excel for the first time, hours can be spent formatting and reformatting spreadsheets. While it may be useful for you to learn the basics of Excel, you can outsource this task by hiring an expert who will organize your information in a fraction of the time it will take you to do it. Your time is valuable, and if you can make more money focusing on larger agenda items, hiring a freelancer to fine-tune your spreadsheets will save you money in the long run and help your business be more successful.

Harnessing the power of link building and SEO

There’s plenty to learn when it comes to understanding what will make your business stand out in Google searches, and luckily, there are experts who can help your company grow its online presence. Consider hiring out for this task, as it requires knowledge of how search engine optimization (SEO) works and ways to reach a wider audience. While you can learn SEO yourself, it takes a great deal of time to become an expert. By hiring a freelance SEO specialist, you can get a targeted strategy that will help establish or further promote your business.

Software developers for specific tasks

If you’ve determined you need some software development help, consider some of the benefits of hiring a freelancer for the work. Freelance developers can be great if you have a specific task you need assistance with, allowing you to easily solve your problem without spending too much money. Their rates will be lower than if you were to hire a company, and they typically work on a flexible schedule that suits both your needs.

Grants to help you hire freelancers

For small businesses that are facing funding shortfalls due to the COVID-19 pandemic, federal and state assistance is available through both grants and loans. There are some guidelines determining eligibility, which is why it’s a good idea to check your state government for opportunities in your area. If you’ve exhausted state and federal assistance options, there are companies that are offering funding in the form of grants.

Regardless of your expertise as a business owner, there are always tasks that creep up and demand time and energy that could be better spent elsewhere. By hiring freelancers to take on tasks such as cybersecurity, spreadsheet organization, and software development, you can focus your attention on ways to grow your business and fine-tune other more important details. If budget shortfalls are holding you back, do some research to learn about federal and local funding assistance programs for businesses.

About Naomi Johnson – “Naomi Johnson created lifebasedbusiness.net for small business owners, creatives, solopreneurs, boss babes and bros, and side hustlers who are committed to designing their careers to accomodate how they want to live, instead of the other way around. Through her site, Naomi offers practical advice and inspiration to help others adopt the life-based business mentality and change their lives in immensely positive, fulfilling ways.”

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